Go ahead, Google it. Right now, I’m getting results from Tesco showing that Innocent Super Smoothie drinks actually print this on the label.
Shenanigans!
We all know why we have food labelling laws. We are trying to help people make an informed decision about their consumption. If you look carefully at a 500ml bottle of Coke you’ll probably find it says it contains two servings. Fancy that!
Here’s the thing. Why don’t Innocent make a bottle that’s the size of a single “recommended” serving? Well, I imagine the answer there is, that it’s not big enough. The so-called serving isn’t really a serving; it’s calorie-hiding sleight of hand.
It’s all back to front. We can’t just say “This bottle contains 1.5 servings.” Nobody is going to buy an Innocent smoothie and drink two thirds of the bottle. Why? Because it’s TINY. It’s about the size of a regular can (360ml rather than 330ml).
So what’s wrong with saying your bottle contains a serving, but contains 33% more calories? It’s as if drinks companies don’t want to take responsibility for the products they make. “It’s not OUR fault you’re fat, look! It’s says on the bottle, 1.5 servings. You just need to drink less!”
Well you know what? It’d be easier to drink less if the bottle was smaller. If the drink needs to be bigger to effectively work as a drink, how about adding more water? If a smaller bottle would sell, make a smaller bottle. But please, PLEASE, stop with your “1.5 servings” on the label. It defies morality.
